Springer Mountain Farms Announces Partnership with JA of Georgia

Investment in Seven North Georgia Communities Will Help Groom the Next Generation of Business Leaders

BALDWIN, GA (April 13, 2020) – Springer Mountain Farms has announced a partnership with Junior Achievement of Georgia to aid in their mission to inspire, empower, and prepare young people to succeed in a global economy.

As a presenting partner, Springer Mountain Farms will support the interactive simulation center at The Mike and Lynn Cottrell JA Discovery Center at North Georgia. This will include an investment in two hallmark programs: JA Biztown and JA Finance Park.

JA Biztown and JA Finance Park allow more than 15,000 middle school students annually to interact with community volunteers while applying concepts they’ve learned in the classroom covering topics from entrepreneurship to financial literacy.

“One of the biggest investments that we can make is with young children in our North Georgia community,” said Gus Arrendale, Chairman of the Board, Springer Mountain Farms. “Springer Mountain Farms is honored to partner with Junior Achievement of Georgia to help groom the next generation of business leaders in Georgia.”

The Mike and Lynn Cottrell JA Discovery Center at North Georgia serves students from Calhoun City Schools, Dalton City Schools, Dawson County Schools, Forsyth County Schools, Gainesville City Schools, Hall County Schools, Lumpkin County Schools, and Whitfield County Schools, plus charter schools, private schools, and middle schools from outlying systems.

“We are thrilled that Springer Mountain Farms is joining us as the presenting partner of JA BizTown at the Mike and Lynn Cottrell JA Discovery Center at North Georgia,” said Juan McGruder, Chief Development Officer and Senior Vice President, JA of Georgia. “Their support will enable us to continue serving students across the region, and will provide exposure to an industry and careers that directly impact local students.”

JA BizTown creates an unmatched experience where sixth grade students are able to interact within a simulated economy and take on the challenge of fueling a business. Students not only discover the intricacies of being a professional and member of the community, but also discover the abundance of opportunities available within their city.

JA Finance Park gives students a rare opportunity to experience their personal financial futures first-hand. Seventh and eighth grade students participate in an immersive simulation that enables them to develop skills to successfully navigate today’s complex economic environment and discover how decisions today can impact tomorrow.

ABOUT SPRINGER MOUNTAIN FARMS®

Springer Mountain Farms® is a family-owned poultry producer based in Baldwin, Georgia that strives to provide the healthiest and most delicious, highest quality chicken on the market. Springer Mountain Farms® hatches, raises, and processes all chickens at farms and facilities located within a convenient 60-mile radius of the home office. Springer Mountain Farms® was the first poultry company in the world to be certified by the American Humane Association for the humane treatment of chickens. The Springer Mountain Farms® PLUS line of products incorporates feed that is made from 100% American-grown, Non-GMO Project Verified ingredients.” Learn more about Springer Mountain Farms® at www.springerMTN.com or connect on social media @SMFchicken.

JA Discovery Centers hit five-year milestone

Two hundred seventy-two thousand. That’s the number of Georgia students that the JA Discovery Centers have served in their first five years.

In 2013, opening a JA BizTown and JA Finance Park was not a completely new idea – there were more than a dozen across the country. But building a truly authentic experience, one that would grow, flourish and evolve in lockstep with our city, was. Especially one that was so focused on reflecting the real world; to offer students something immersive, authentic and experiential that had potential to energize them around their academics and their futures.

The vision for this began with the JA of Georgia Board, and a catalytic investment from the Chick-fil-A Foundation that allowed the conversation with other local partners to begin. That vision and dedication spearheaded the compelling momentum that continues to propel the JA of Georgia mission five years later.

From the opening of the JA Chick-fil-A Foundation Discovery Center, it became evident that JA BizTown and JA Finance Park were providing far more than a supplementary opportunity for students. The time spent preparing for their experience during class, coupled with the 360-degree, hands-on learning that happens within space has led to notable and lasting outcomes.

As the results and reactions began rolling in, so did the demand to extend the opportunity to more students. In 2015, we launched the JA Discovery Center at Gwinnett, and in 2018 added our first hybrid facility, extending our impact into North Georgia through the Mike & Lynn Cottrell JA Discovery Center at North Georgia.

The success of these innovative programs hinges on the collaboration between the business and education communities.

Businesses who activate within our spaces bring an authenticity that breaks through the noise for students. While they’re working and budgeting throughout the simulations, they are making connections to their day-to-day life. From specific positions at companies, to entire industries, students get a hands-on look at the myriad of possibilities that exist in their own communities and across the globe.

Partnerships with the education community are integral to the success of the programs. By working together with school system leaders, we are able to ensure consistency from the delivery of the in-class curriculum to the experience on-site. After seeing connections and ah-ha moments during the simulations, teachers often state that they are motivated to incorporate more real-world connectivity and authenticity in their own teaching. They are driven to engage their students in day-to-day learning and help them understand how and why their lessons matter in life beyond the classroom walls.

The most phenomenal part of hitting this five-year milestone is that the impact has only just begun.

The facilities, programs, staff, partners, and volunteers haven’t become stagnant over the course of these foundational years. Instead, there’s been more innovation and growth across regions and relationships that are continuing to drive the impact that’s possible.

Over the past year there have been significant investments from legacy partners, as well as new companies, that have substantiated the results and potential of JA Discovery Centers.

Five years, 272,000 students and 100% commitment from the business community to inspiring and preparing our students. As our communities and the broader economic landscape have evolved, so have the JA Discovery Centers. An exciting example of that evolution: WestRock Foundation recently took on the title of presenting sponsor of JA BizTown, and Mercedes-Benz USA and The Home Depot became storefront partners.

Unveiling of JA BizTown presented by WestRock Foundation

The Mike & Lynn Cottrell JA Discovery Center at North Georgia - Photo Credit: Rank Studios

These monumental new commitments, combined with long-standing partnerships, are testaments to the power that learning can have when it is hands-on, authentically connected to the real world, and exposing students to new ideas. It’s evidence that these strategic partnerships continue to create value for our students, and more importantly that we all play an integral part in it.

The impact of the JA Discovery Centers is only beginning, and we can’t wait to see where the next five years takes us.