Junior Achievement is the largest organization in the world dedicated to youth empowerment. We’ve been serving communities in more than 100 offices across the U.S. and more than 200 offices across the globe for a century. Our mission of inspiring and preparing the next generation reaches beyond our focuses of entrepreneurship, work readiness and financial literacy; it drives us to foster the mindsets and skills that will enable a generation to thrive.

At a local level, Junior Achievement of Georgia has made substantial progress across our state in the past ten years. We’ve launched five JA Discovery Centers and more than a dozen 3DE Schools, serving more than 120,000 Georgia students a year.

We are intently focused on continuing that expansion and impact, and we now have a new brand identity that will guide us into that future. Our new logo, vision statement and messaging will reach far beyond Georgia – it modernizes and empowers our impactful brand across the globe.

Our logo has evolved since our inception in 1919, and our current logo has been in use since 1986. The new logo takes elements of JA’s original soaring bird and transforms it into a flock, with similar angles from the triangle logo and resonances of the kite logo. JA’s brand symbol honors our long and impactful history while moving us into the future.

While our look and feel is different, our commitment to the next generation is not. Together with the education and business communities, our volunteers and supporters across the state, we will continue to shift mindsets and provide opportunities that open students’ minds to all their futures can hold.